About Us


Our Why: We do the job right, to live a great life.


Our What: Solving complex issues surrounding Photo ID Badge issuance!


If your photo ID badge does not look or work right, we will overnight a replacement for free!

Core Values:

We believe that what guides a firm’s actions unites its employees and defines its brand.

  • Security First Family Always
    Providing products and services that promptly address our customer’s security concerns to help ensure we can all go home to our families at the end of the day.

  • Uncompromising Desire for Success
    Correctly completing projects the first time, on time, and driven by an uncompromising desire for success. Our team puts the “eXpress” in eXpress badging® services!

  • Developed Experience
    Advising customers and staff using structured processes of discovery, feedback, and support. We acquire expertise in leading technology, industry standards, and product knowledge-sharing by subscribing to current manufacturer content, industry trade knowledge, regulatory law, and extensive project experience.

  • Team Accountability
    Accountability focused on honoring our commitments using a process-driven approach, adapting to change, promoting and through planning and assessment, engaging in teamwork which encourages trust and individual drive that meets our company’s set standards and goals.

  • Crystal Clear
    We hold ourselves accountable by being transparent and honest in all presentations, so there are no surprises after the fact.

Our Business:

  • eXpress badging is unique in our expertise in offering outsourced photo ID printing services as a primary solution. We integrate proven ID badge technology within your organization’s time and attendance, security door access, point of sale, tracking, and single sign-on systems. All with the use of a standard ID badge, fob, token, PIN or biometrics. Our secured facility is staffed with highly trained personnel proficient in handling high volumes of photo ID badge productions with outputs exceeding 10,000 units fulfilled and shipped daily.

  • eXpress badging also has decades of experience in sales and support of photo ID badge management systems. We have identification solutions for all types of organizations, large and small.

  • eXpress badging is an authorized provider in what we believe to be the best-in-industry line of photo ID systems products. We are your sales and support office for all of the lines we train to represent.

  • eXpress badging uses a consultative solution approach versus a product-oriented one. We help determine the best and most effective configuration of products and services for our customer’s needs with careful listening and focused questions. This is our proven technique for doing it right the first time!

Our Experience:

  • eXpress badging was started in 1993 and is 51% woman-owned. Due to our decades of industry experience, we have extensive knowledge and expertise in custom printed identification products, identification technology, and application systems (software/hardware) sales, installation, training, and support.

  • We provide a high degree of competence in authentication data management. Regularly, our technical support team works with data that is integrated with other disparate systems (HRIS, SIS, POS, door access, time and attendance, tracking, etc.) using unique badge numbers that are typically linked to a unique employee and/or non-employee numbers; and most likely include a referenced unique identity photograph. We also understand the many complexities of card technologies and how they play their part in the data collection environment. They make it challenging when creating an efficient and secure data sharing gateway that we manage easily when done correctly.

  • Our largest market segment is healthcare, and we understand their complex identity management needs. Other customers include local, city, and state governments, small businesses to Fortune 100 corporations, education, and non-profit organizations.

Our Innovative Spirit:

We have all heard the proverb “necessity is the mother of innovation” (author unknown). Here is our short story about how we became a developer and market supplier of an industry-leading cloud-based photo ID management software solution.

What is known as “The Spark”; back in 2011, the mobile device was becoming more mainstream, and the internet of things (IoT) was gaining traction. We knew it was just a matter of time before this little mobile PC we have in our pocket would change the world, and eXpress badging wanted to be an agent of change.  We could not find a solution on the market that would meet our future needs allowing for a mobile-friendly virtual ID badge. So, after a decade of research, source code development, onboarding customers, collaboration with best-in-class identity partners, and consolation, eXpress badging solely owns and manages their cloud-based badging software called the Veonics® Portal.

eXpress badging uses the Veonics Portal to securely print large volumes of badges annually for their “We Print” customers as an ID as a service program. We also offer software as a service business where our “You Print” customers use the Veonics Portal to print badges on-premises.  Today the Veonics Portal is thriving with features like Remote Photo Capture, a mobile-friendly Veonics Virtual ID badge, and the ability to integrate with large system databases, making the Veonics Portal stand out from the market newcomers.

About Us – IDentify our Management

Laina French – Chair-woman of the Board, Secretary, & Treasurer: 

Laina French is the founding owner (1993) of Express Badging Services, Inc. Laina is a dedicated professional with expertise in finance and business operations. In 2003 Mrs. French managed the transition of eXpress badging from a home-based sole proprietorship business to a corporation, partnering with her husband. Before 1993, Mrs. French’s experience included driving the administrative management efforts of two emerging companies specializing in advertising and purchasing within the hospitality industry.  Mrs. French has applied her Bachelor of Science education from the University of Central Florida in Business Management and delegates and directs executive efforts of eXpress badging.

Joe French – President: 

An experienced Identification Specialist leads the dedicated eXpress badging team, Joe French, who offers more than 28 years in the personal identity business as an identification integrator. In addition to joining forces with his wife in 2003 to manage their own business’s sales and marketing efforts, Mr. French previously worked for IDenticard Systems Incorporated for 13 years in sales and sales management, delivering high-tech photo identification solutions within the Southeast United States. For three more years, Mr. French led the business development efforts of ITC Systems, delivering cash card solutions to campuses and libraries across the entire United States. eXpress badging is currently a factory authorized partner of both IDenticard and ITC Systems.

Today, the French’s thrive on the fast-paced, customer-oriented environment of managing and marketing their identification solutions business. The Frenchs maintain their unsurpassed level of business and ID expertise by staying on top of the latest advances in identification technology, which allows eXpress badging to deliver the most efficient, innovative, and up-to-date identity solutions in the industry. Their primary focus is on motivating the entire eXpress badging team to maintain their stellar level of customer service and technical support.